If you’ve ever gone to a store and tried on something ‘nude’ but it actually looks like a pop of color – chances are your skin tone wasn’t the target audience. A good nude bra should be an essential item in every woman’s closet. Evening gowns, summer dresses, halter necks etc always look better when you have a nude bra.

Sierra Leonean British designer, Sadia Sisay noticed this gap in the market and decided to do something about it by creating nude tones specifically for women of color.

I’ve spent over 30 years searching for gorgeous underwear to suit my skin tone and body shape and this is the first range that addresses these things – Sisay explained.

Sisay decided to take the initiative and create the brand “beingU” after her 21 year old daughter had trouble looking for the perfect shade of ‘nude’ bars. Sisay wants her daughter to grow up in a worlds where women of all shapes, shades and sizes are celebrated in the world.  BeingU conducted a survey and found out a whooping 82% of women across USA and UK agreed that it was extremely difficult finding lingerie similar to their skin tone, this motivated Sisay even more.

Simple idea. Major impact. Love!

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